Building brands, growing revenue

Even the most ground-breaking, earth-shattering product or service cannot sell itself. It needs to become a brand. Welcome to Roar Sugar.

About Us

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ABOUT US

At Roar Sugar, we take new brands to market and create new markets for established brands.

We are an Adelaide-based partnership of four highly specialised branding professionals. With over 100 combined years of honed, proven and unrivalled skills, we are now an invaluable asset to a number of businesses across Australia and Overseas.
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We use the word ‘invaluable’ with very good reason. We are a team of consummate industry professionals. We have worked on both sides of the invoice, so we know that ROI isn’t just a KPI – it is a must in order to build long term sustainable business plans for you and your customers.

TEAM

While our individual members’ qualities are complementary – we are united by our passion to deliver industry leading solutions for our clients.

“I’m inspired by the pursuit of original and thought-provoking strategic solutions.”

Michael Wood

Commercial Director

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Michael Wood

Commercial Director

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Dom Eliseo

Business Director

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We work with a broad spectrum of clients, on projects across numerous sectors, audiences and geographies.

The following is a snapshot of the product and service categories we are currently involved in.

FRESH FOOD

HAIR & BEAUTY

PET

HOUSEHOLD & LAUNDRY

BAKERY

DAIRY

FRIDGE

PANTRY

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RETAILERS WE WORK WITH

“I am pleased and proud to say that I have worked with Roar Sugar for so many years. While they work off site, it’s as though they know every nuance of our business – helping us uncover and utilise opportunities, troubleshoot issues, and clear the way for growth.”

Michael Marinos

Managing Director, Nova Concepts

“In my role, I’ve dealt with numerous project management teams over the years and around the region, but very few have ever reached the standard of Roar Sugar. Their diligence, professionalism and industry knowledge are massive assets to our operations.”

Paul Shute

Sales Director, Asia and Pacific Region, GFL SA

“Days Eggs has developed an invaluable working relationship with the Roar Sugar team. Along with their dedicated and professional advice, they have acted as a liaison with our primary clientele and helped our Sales Management team expand our business model.”

Anne Andary

Director & Co-Founder, Days Eggs

SERVICES

The range of expertise that we are able to provide is as comprehensive as the depth of understanding we can bring to the objectives.

No two problems we face are ever the same, which is why we always provide bespoke solutions, curated from our broad range of expert services:

Business strategy

We collaborate with manufacturers and businesses with existing products and brands that are currently in the Australian market as well as new or emerging startups seeking to enter the market.

Market Opportunity

‍Strategic guidance for entry into the Australian market
Category analysis to identify the white space and opportunities for retailers
Short, medium and long term expansion and growth advice

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Brand Strategy

Insights and analysis
Brand purpose and positioning
Naming, messaging, brand voice
Brand architecture
Communication strategies and content planning

Brand Experience

Consumer and market sampling
Brand identity and packaging and in-market environmental branding
Staff engagement and communications
Consumer research and analysis

Brand Management

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Brand name and IP governance
Custodianship of brand guidelines
Digital asset management
Liaison with suppliers and external agencies
Ongoing brand development

New Product Development

Provision of a wholistic solution to entering the market including viability testing, launch and execution
New product development services delivering you the best roadmap to success
Access to all major retailer category reviews to meet all the required timelines

Account Management

Develop category review presentations for all major retailers across supermarkets and pharmacy
Develop and manage your supply chain/distribution model including field management services
Creation of your commercial plan encompassing your sustainable and strategic goals.
Coaching and leadership advice
Execute opportunities across both proprietary and private label business opportunities including Private Label product development and submissions

BRANDS WE’VE LAUNCHED